Resources Library by ANA

Global advertising for children's products. Are you joking?

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia. It was shown that the educational program has an influence on the responses that children give when their advertising memorization is...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Eliane Karsaklian

October 22, 1997

The way ahead

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients’ research problems and draws on results we have already...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gerry Hahlo, Helen Lythgoe

September 1, 1997

Quantifying creative contributions

This paper briefly reviews the historical development of advertising testing, with particular emphasis on those above-mentioned measures that have survived and which are of practical use in contemporary testing. A model-based multivariable pretesting...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Flemming Hansen

Company: KANTAR TNS Malaysia

September 1, 1997

Survey samples for place-based media research

Today’s environment has increased the need for advertisers to reach consumers outside the home. This has contributed to the growth of place- based media. Audience estimates for traditional media have historically been based on probability based...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Tim Dolson, Ceril Shagrin

Company: Nielsen

June 15, 1997

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

June 15, 1997

Proposal for reach and frequency calculation in a continuos panel

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

May 1, 1997

The contribution of qualitative research to advertising creativity

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Jorge A. Alisio

May 1, 1997

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Marie Marchand

January 1, 1997

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Hendrik Dohmeyer

January 1, 1997